APPLIED UNDERWRITERS

Cicero launched an integrated research strategy which assisted Applied Underwriters in differentiating itself within the California commoditized workers compensation industry. Cicero's insights enabled Applied Underwriters to become the preferred provider for small-to-medium sized blue-collar businesses.

Through mystery shopping, in-depth interviews, focus groups, and attitude and usage studies, The Cicero Group recommended Applied Underwriters reposition itself by aggregating its brands under one parent company. An aggressive print, online, and direct marketing campaign created a more stable and smarter solution. After applying Cicero's suggestions, Applied Underwriters grew from $400 million to $1.4 billion in annualized sales within 28 months without increasing its sales force.