CALCOT

Cicero partnered with Calcot, the largest cotton cooperative in the world, in an effort to determine market feasibility of the manufacturing, branding, and marketing of direct-to-consumer towels, sheets, bags, and other cotton-based manufactured products. Utilizing focus groups, in-depth interviews, online surveys, and telephone-based surveys, team members offered a strategic plan that targeted Calcot brand development and product positioning within the direct-to-consumer cotton product market.