COVAD COMMUNICATIONS

Covad partners with The Cicero Group to further its profitability, increase customer satisfaction, and optimize its advertising and communications campaign. Cicero's analysis of customer lifecycle, product line correlations, and customer attrition drivers improved Covad's customer loyalty, retention, and satisfaction by implementing Cicero's recommendations centered on analysis of customer lifecycle, product line correlations, and customer attrition drivers.

Cicero assisted with Covad's brand development and positioning by utilizing mystery shopping, in-depth interviews, and focus groups to develop a strategic plan to target sales force development, trade show participation, and trade periodical advertising.

Cicero provided critical feedback to make minor but effective alterations to advertisements before a nationwide launch, and then measured the advertisements' effectiveness on brand awareness and attitudes.