DOW CHEMICAL

Dow Chemical needed enhanced tools for a global children's science e-learning resource center to facilitate retention and create excitement around scientific applications. Cicero conducted K-8 teacher, parent, and student focus groups as well as administered a survey with three goals: test classroom needs, better understand home-based educational interests, and forecast teacher/student reception. Cicero then developed a marketing strategy and product concept for a revolutionary e-learning resource that furthers children's understanding and promotes a love of science.