DUPONT

Cicero conducted strategic analysis surrounding DuPont's position, capabilities, and supply gaps relative to customer demands in the agriculture and nutrition markets. Cicero integrated this information into a business marketing plan for launching new services in the agriculture and nutrition markets specifically based on DuPont's strengths and weaknesses. To develop such a strategy, Cicero determined customer segment sizes, market share, benchmarked growth tactics by competitors, forecasted customer trends and evaluated key acquisition targets, developed methods to prevent encroachments by other solutions expected to enter the market, and established marketing and distribution partnerships and created different ROI assessments. Cicero also recommended the best tactics based on analysis of potential customer segments and financial modeling.