EVOLUTION

Cicero created the product, marketing, and sales strategy for the introduction of a stored-value card. Core market opportunities specific to each geography were ascertained through online surveys, potential partner and competitor interviews, and secondary research. Cicero then crafted a revenue growth and profit analysis model to identify and recommend strategic services for the product's optimal growth. Cicero circumscribed regulatory issues critical for the company to address and outlined the best methods to maintain necessary standards. Evolution successfully launched its new product and Cicero continues to perform customer satisfaction tracking and new product ideation research.