GATEWAY COMPUTERS

Cicero has assisted Gateway Computers in three areas: marketing communications campaigns, customer segmentation and new product launch, and sales and marketing strategy. Cicero conducted focus groups and online surveys to provide the advertising agency valuable insights to optimize the marketing strategy and media buy in preparation to launch a new line of computers.

Cicero also conducted qualitative research to help develop a new series of tablet P.C.s, road-warrior notebooks, and small form-factor desktops. This research ascertained the market size, appropriate customer segments, segment profiles, ideal product design and features, projected pricing bands, and appropriate brand messages and advertising strategies.

Cicero also helped Gateway launch an integrated strategy to capture significant market share in the K-16 education sector by developing sales training modules, assessment tools, a target audience model, and value-added services to deliver to the education sector.