MICROSOFT

Microsoft needed to benchmark the best practices of those partners most effectively promoting Microsoft Vista. To provide this information, Cicero conducted telephone and in-person mystery-shopping of hundreds of companies to determine effective sales strategies of Microsoft's partners. Cicero also conducted a thorough audit of each company's website. Upon completion, Cicero translated the qualitative assessments into tangible insights outlining the most effective sales techniques. The final deliverable demonstrated how those partners who were most effectively promoting Vista were also maximizing profit.

Based on the effective study, Cicero launched sales training sessions for partner organizations to demonstrate industry best practices and to train partners on effective sales techniques.