NAVIS LOGISTICS

Cicero worked with Navis Logistics to execute a brand migration and vertical market exploration strategy. Through both quantitative and qualitative research, Cicero outlined an immediate opportunity for direct vertical market penetration with minimal existing competition: position its services as the packaging solution for large shipping companies such as FedEx and UPS. Additionally, Cicero provided vital support in launching the brand identity and message, including logo evolution and integration, brand voice and statement, and overarching look and feel.