NORTHGATE CAPITAL

Cicero assisted Northgate Capital in developing powerful marketing material for a new fund-of-funds firm by conducting in-depth interviews with key stakeholders to understand the most appropriate marketing strategy and support resources. Based on the successful market research initiative, Cicero developed a written style guide for actual language and voice used in messaging, marketing brochures, sales decks, website, and all other marketing material. The research conducted defined the appropriate messaging and value propositions that would differentiate Northgate from its competitors.