PHEAA / AES

Cicero explored and examined PHEAA and AES' ability to retain and expand market share in the U.S. Financial Aid sector, including an analysis of market awareness and brand perception. Cicero pursued an intense primary and secondary research approach using online studies, telephone surveys, focus groups, and secondary analysis of the U.S. financial aid market. From this research, Cicero made recommendations to explain primary influencers within each target segment and recommended solutions to allow PHEAA and AES to better target segments, increase potency of their message, and improve reach and overall market awareness.