THE TROY GROUP

Troy Group engaged Cicero Group to advise on strategies to take the company from $50MM to $100MM revenue in three years. To achieve this objective, Cicero conducted a competitive analysis, examined market opportunities for the printer/toner business sector and validated the business model using secondary research. Finally, Cicero analyzed the company's revenues and made strategic recommendations for growth through the modification of existing products and the expansion into new markets. Cicero then assisted in this expansion by conducting due diligence, writing a prospectus, and building a financial model to enabling the acquisition of a multi-national printer/toner company.