UNISHIPPERS

Unishippers partnered with Cicero to analyze the usability and functionality of unishippers.com. Cicero segmented customers by frequency and reasons for website use. Cicero then created targeted surveys to determine variables necessary to increase online ordering volume. Cicero's research provided insights that led to higher website functionality, an increased number of users, a higher level of customer satisfaction with the current website, and saved Unishippers hundreds of thousands of dollars in development costs.