Services
Market Research
Whether it is developing robust conjoint scenarios, testing a new marketing concept, or predicting price elasticity, Cicero has the cutting-edge technologies and know-how to accurately and quickly answer your most pressing strategic questions.
New approaches to research have emerged to augment traditional methods and to provide answers to niche business questions. Social media research, website intercepts, interactive iPad activities, and mystery shopping are growing trends in research to complement surveys and focus groups.
A blended approach ensures a representative sample that accurately forecasts demand.
Quantitative Strengths
Statistically significant research for addressing business challenges
Survey Interviewing
- Online Survey
- Telephone Survey
- Live Intercepts
- Secondary Research
- Market Sizing
- Penetration/Growth Rates
- PR/Gov. Impact Analysis
- Economic Impact Studies
- Pricing/Elasticity
- Perception/Awareness
- Positioning/Messaging
- CSAT/Service Quality
- Marcomm Testing
Statistical Analysis
- Segmentation Modeling (Cluster and Latent Class)
- Correlation Analysis
- Conjoint Analysis
- Factor Analysis
- Linear, Logit & Probit Regression Analysis
- Choice Modeling (Choice- and Men-based)
- Hierarchical Bayesian Analysis
- Perceptual Mapping
- TURF Analysis
- Market Mix Modeling
- Multidimensional Scaling
- Media Mix Modeling
- Structural Equation Modeling
- Partial Least Squares Modeling
Qualitative Strengths
In-depth insight for addressing business challenges
Interviewing
- Digital (text)
- Telephone
- Face-to-face
- Expert/Stakeholder
- Guerilla
- Focus Groups
- Mock-Jury
- Virtual Diaries
- Texting/SMS Studies
- Online Blog Diaries
- Video Diaries
Observation
- Shadowing (shop-alongs)
- Site Observation
- Online Ethnography
- Buzz Monitoring
- Concept Testing
- Branding
- Online Experience
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