Podcast: Why Social Enterprises Must Use Data to Drive Outcomes

Unlike the corporate world, social enterprises traditionally have not been outcome driven. In part this is because it is often difficult to define and measure outcomes in these complex areas. However, in the data-driven world, focusing on results has become an imperative for every sector.

According to Trent Kaufman, CEO of management consulting firm Cicero Group, social enterprises are increasingly starting to discover that successful fund-raising is often dependent on the ability to show indicators and measures of success. Funders, he adds, are becoming savvy and want to see quantifiable outcomes.

In a conversation with Knowledge@Wharton and Rohan Valrani, a senior at the University of Pennsylvania, Kaufman discusses the challenges of developing and applying data-driven strategies in fields such as education and social impact.