Product & Pricing

Make Lasting Improvements

We help you significantly increase and sustain profitability by empowering you with superior capabilities for pricing and product management.

We approach pricing optimization with a collection of tools and processes to customize for price sensitivity and elasticity and visualize how demand varies at these different price points.

  • Maximize total unduplicated reach with product mix
  • Determine profit maximizing prices
  • Determine trade-offs and willingness to pay for product features and attributes
  • Derive and enhance customer lifetime value

Build Value

Pricing strategies are often missing a sufficient level of thought and data. Pricing is a process, with the goal of delivering a clear path to maximize your revenue. Picking numbers out of the air — or out of your gut — doesn’t count as a process or a strategy. We work with companies across the pricing journey to build a strategy optimized for consistent revenue generation and growth.  Our experience covers several pricing domains, including:

  • Competition- and value-based pricing strategy
  • Penetration & premiumization pricing strategy
  • Bundled / economy / predictive / dynamic pricing strategy

Taking a product to market requires a clear strategy; companies have invested time and resources, but without clear strategy and meticulous execution, many products never thrive. Cicero conducts in-depth customer, market, competitive, and industry research to optimize project management processes to help companies succeed.


Cicero helps companies develop fine-tuned products for target markets by conducting market analysis and analyzing consumer demand for new products.


Once a company has created and refined a product, Cicero guides the designing and management of a complete go-to-market strategy, including sales forecasting, pricing, and marketing.


Cicero leverages data analytics to understand markets and design product mix strategies to help companies optimize product, place, promotion, and price.

Concept testing and feature optimization is a critical step in evaluating product/service ideas in different stages of their development, or to understand how to reposition and optimize existing products/services.

We combine qualitative and quantitative methods to help clients test early product ideas, full-blown concepts of products/services, or add-on features to existing product/services.

Our qualitative methods can be used to explore perceptions, generate ideas and give directions for fine-tuning product concepts.

Our quantitative data collection and analysis techniques are used to assess viability and demand, key benefits, message points, and ultimately identify a winning product/service idea.

The customer experience is key to building a brand and a company. We push our clients to measure the customer experience at the journey level, as opposed to looking only at transactional touchpoints or overall satisfaction. We also rely upon the latest and greatest tools and technologies that capture customer feedback on a real-time basis from multiple channels and integrate survey results, social-media posts, and operational data into comprehensive, role-specific dashboards. We use a variety of analyses to view customer touch points and how they, the customers, interact with our clients. Based on the data we receive and the observations we make, we develop patterns and strategies to improve customer interaction and brand development.

As members of the Qualtrics Partner Network, our CX management expertise can help solve strategic challenges and ensure your team is maximizing the value of the Qualtrics Experience Management™ platform.

Leveraging data to anticipate customer needs and actions can amount to substantial changes in the bottom line. Cicero helps clients better target and retain customers, while also helping clients understand where opportunities exist to recommend additional products and services. In addition, we use predictive models to help companies allocate resources in the most profitable and efficient ways possible. Cicero knows how to blend predictive analytics and data science with sound business expertise, resulting in actionable insights and implementable models.

A company’s customer base can include a broad range of needs and behaviors, all with a unique set of motivations and influences. Cicero knows how to discover different needs and interests by harnessing the information gathered in quantitative studies, interviews, and focus groups, and using advanced analytics techniques to analyze the naturally segmented market. We help our clients understand their target market, evaluate which customers yield the highest value, and help companies understand what makes a loyal customer and what brings them back for more.

Segmentation enables more relevant, compelling outreach to customers and a more intentional focus on engaging customers most aligned with an organization’s brand, cause, and strategic priorities.

Cicero uses comprehensive analysis to build relationships and solve complex issues throughout the customer lifecycle.


Customer acquisition can be different for every company but is always built on the principle of reaching the right audience for your brand. Cicero uses data analytics to reach these customers through acquisition strategies that include profiling, onboarding, product introduction, and conversion.


Cicero helps clients design a customer-centric experience by creating and managing strategic communication channels where customers can interact with brands.


We help companies build larger, more sustainable customer bases by creating trust and loyalty around brands. These strategies include loyalty program participation, messaging alignment, and reducing customer dissatisfaction.

Companies manage what they measure. Therefore, determining how to measure and visualize critical KPIs is key to sustained, high-level business performance and optimization. Cicero’s expertise lies in developing and structuring data, identifying and programming reporting tools, and creating action plans based on report evaluations. We also understand that measuring the impact of new initiatives in a smart, statistically sound manner can either prevent a firm from wasting millions of dollars on unimpactful strategies, or it can help them prioritize strategies that make immediate, real improvement in firm performance. We help our clients identify what matters, measure what matters, and act on what matters most.


The Symphony of Building a Customer-Focused Organization: A Multi-Faceted Exploration

The Role of Artificial Intelligence in Enhancing Customer Experience

Creating a Frictionless Customer Experience: A Straightforward Guide

Efficacy of Loyalty Programs in Augmenting Customer Lifetime Value

Charting the Customer Path: Detailed Customer Journey Maps for Strategic Business Success

An Exploration of Customer Segmentation: Maximizing Business Impact Through Strategic Marketing


Cicero Group is a premier management consulting firm focused on implementing data-driven strategies for a broad mix of private, public, and social sector organizations across the globe. We work with top management to assess needs and provide data-driven decision support to capture and build value in a variety of industries and across a full range of organization structures.

We bring deep functional expertise in advanced research and analytics, strategy, operational excellence and trajectory transformation to identify and capture value for our clients. These are the pillars of Cicero Group’s overarching purpose: Help clients create and continuously deliver extraordinary results.

Start a Conversation

Thank you for your interest in Cicero Group. Please select from the options below to get in touch with us.