Sales &
Marketing

Make Lasting Improvements

We help clients make lasting improvements to their sales investments and interactions with customers to drive sales growth.

Our approach extends from quick targeted interventions that unlock value to more holistic sales and marketing transformations focused on architecture, execution, and skill-building opportunities across the client’s entire go-to-market model.

  • Optimize return on sales investments
  • Find and capture pockets of “granular growth”
  • Align sales channels in a multichannel world
  • Build a high-performing sales force
  • Reduce customer attrition

Build Value

When considering entry to a new market, companies often struggle to understand the attractiveness of the market and the influence of the market forces in play. Cicero gathers and analyzes primary and secondary data to understand a market by volume, value, and major forces. We use several analytic processes, including conducting competitor analysis, studying pricing decisions, and evaluating the economic environment to build a comprehensive strategy to help a company navigate dynamic market forces.

A brand is one of the most important assets a company owns. We focus on positioning our clients’ brands to perfectly fit evolving markets. We leverage our market research to help companies craft a strategy that takes full advantage of innovation and change.

Our focus on brand management shifts customer demand in favor of our clients and strengthens competitive positions through a blended strategy of marketing, resource allocation, and brand alignment to increase sales and profits. In a marketplace flooded with information, differentiating products and services has become increasingly difficult. Cicero helps companies stand out by aligning brand messaging with brand and consumer values.

Cicero’s sales management and channel optimization services guide companies through the process of attracting and retaining customers through a tailored customer sales approach and targeted channel marketing. We analyze company resources and their growth capability in identifying meaningful sales targets and utilize market data to outline profitable models of sales coverage. Our strategists scrutinize sales operations and design in-depth strategies to increase revenue from existing customer bases and penetrate untapped and emerging markets.

We help clients plan and instigate marketing conversations with potential customers through social media marketing, targeted ads, influencer marketing, email marketing, and other channels. We leverage our experience in sales and channel optimization to provide insight and guidance to organizations by aligning resources and cutting costs, identifying optimal channel mix alongside revenue targets, leveraging talent and inspiring performance, and ultimately maximizing profitability.

The customer experience is key to building a brand and a company. We push our clients to measure the customer experience at the journey level, as opposed to looking only at transactional touchpoints or overall satisfaction. We also rely upon the latest and greatest tools and technologies that capture customer feedback on a real-time basis from multiple channels and integrate survey results, social-media posts, and operational data into comprehensive, role-specific dashboards. We use a variety of analyses to view customer touch points and how they, the customers, interact with our clients. Based on the data we receive and the observations we make, we develop patterns and strategies to improve customer interaction and brand development.

We’re also proud to be a member of the Qualtrics Partner Network.

Leveraging data to anticipate customer needs and actions can amount to substantial changes in the bottom line. Cicero helps clients better target and retain customers, while also helping clients understand where opportunities exist to recommend additional products and services. In addition, we use predictive models to help companies allocate resources in the most profitable and efficient ways possible. Cicero knows how to blend predictive analytics and data science with sound business expertise, resulting in actionable insights and implementable models.

A company’s customer base can include a broad range of needs and behaviors, all with a unique set of motivations and influences. Cicero knows how to discover different needs and interests by harnessing the information gathered in quantitative studies, interviews, and focus groups, and using advanced analytics techniques to analyze the naturally segmented market. We help our clients understand their target market, evaluate which customers yield the highest value, and help companies understand what makes a loyal customer and what brings them back for more.

Segmentation enables more relevant, compelling outreach to customers and a more intentional focus on engaging customers most aligned with an organization’s brand, cause, and strategic priorities.

Cicero uses comprehensive analysis to build relationships and solve complex issues throughout the customer lifecycle.

CUSTOMER ACQUISITION

Customer acquisition can be different for every company but is always built on the principle of reaching the right audience for your brand. Cicero uses data analytics to reach these customers through acquisition strategies that include profiling, onboarding, product introduction, and conversion.

CUSTOMER ENGAGEMENT

Cicero helps clients design a customer-centric experience by creating and managing strategic communication channels where customers can interact with brands.

CUSTOMER RETENTION

We help companies build larger, more sustainable customer bases by creating trust and loyalty around brands. These strategies include loyalty program participation, messaging alignment, and reducing customer dissatisfaction.

Companies manage what they measure. Therefore, determining how to measure and visualize critical KPIs is key to sustained, high-level business performance and optimization. Cicero’s expertise lies in developing and structuring data, identifying and programming reporting tools, and creating action plans based on report evaluations. We also understand that measuring the impact of new initiatives in a smart, statistically sound manner can either prevent a firm from wasting millions of dollars on unimpactful strategies, or it can help them prioritize strategies that make immediate, real improvement in firm performance. We help our clients identify what matters, measure what matters, and act on what matters most.

OUR INSIGHTS

What Makes a Winning Strategy? Part 1 of 3

Strategic Due Diligence: The Foundation for Deal Success

Breaking Through to the Next Stages of AI Maturity

Cicero Group Joins Qualtrics Partner Network

Monetizing “Dead Data”​ is the 2019 Business Opportunity You’ve Been Looking For

Cracking the Code of Effective Transformation

MANAGEMENT CONSULTING

Cicero Group is a premier management consulting firm focused on implementing data-driven strategies for a broad mix of private, public, and social sector organizations across the globe. We work with top management to assess needs and provide data-driven decision support to capture and build value in a variety of industries and across a full range of organization structures.

We bring deep functional expertise in advanced research and analytics, strategy, operational excellence and trajectory transformation to identify and capture value for our clients. These are the pillars of Cicero Group’s overarching purpose: Help clients create and continuously deliver extraordinary results.

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