Jacob Allen Interviewed on Forbes by Devin Thorpe

Jacob Allen, Cicero Group Partner and Director of Cicero Social Impact, was interviewed today by Devin Thorpe of Forbes.com. The video of the interview can be viewed below:

Devin’s write up of the interview can also be read here: To Change The World, Good Intentions Are Not Enough.

Allen explains why preparation and strategy are so important as starting points. “Before launching a new social service or program, do more homework than you think you’ll need. Do research to understand what your clients or communities really need and value. Be deliberate about specifying the change in their lives or in society that you’ll hold yourself accountable for. Identify all the things that are required for that change to occur. Then step back and ask what role you’ll play and whether it will be enough to truly make a difference.”