Customer Insights
and Analytics

Cicero combines in-depth customer insights with practical expertise in operations and analytics to help our clients create sustainable growth.

EXPERTISE

SALES & MARKETING

We help you make lasting improvements to your sales investments and interactions with customers to drive growth. Our approach ranges from quick, targeted interventions that unlock value to holistic sales and marketing transformations that include architecture, execution and skill-building opportunities across your entire go-to-market model.

ADVANCED ANALYTICS

We help you accelerate the potential of big data by translating insights from advanced analytics into action across your organization. Our hands-on approach leverages statistics, applied mathematics and computer science as we work with you to develop a competitive advantage from their data assets. You will generate insights that enable you to make better, faster decisions.

DATA STRATEGY

We help you take a comprehensive approach to the challenges of data complexities, architecture and governance so you can transform them into success. Our approach creates a systematic plan for maintaining and improving data quality, integrity, access and security, while mitigating known and potential risks

CUSTOM MARKET RESEARCH

We help you translate primary insights about customers and markets into tangible business recommendations that drive growth. Our approach positions brands, products and services to fit ever-evolving markets. We leverage cutting-edge primary research blended with advanced analytics to help you craft a strategy that takes full advantage of innovation to maximum results.

DATA MONETIZATION

We help you value, collect and package data to deliver value-added services or create revenue-generating products. Our approach is founded in the theory of infonomics. We apply a systematic approach to help businesses not only quantify, but also materialize the value of their information.

DIGITAL

We help you make core transformations in marketing strategy and operations to harness digital advantage for true growth. We leverage partnerships with software and analytics platforms to help you navigate the complexities of today’s business environment and weave digital into every element of your organization.

PRODUCT & PRICING OPTIMIZATION

We help you significantly increase and sustain profitability by empowering you with superior capabilities for pricing and product management. We approach pricing optimization with a collection of tools and processes to customize for price sensitivity and elasticity and visualize how demand varies at these different price points.

OUR LATEST INSIGHTS

Cicero Group Joins Qualtrics Partner Network

Monetizing “Dead Data”​ is the Business Opportunity You’ve Been Looking For

What Data Can Teach Us About Utah’s Energy Market

MANAGEMENT CONSULTING

Cicero Group is a premier management consulting firm focused on implementing data-driven strategies for a broad mix of private, public, and social sector organizations across the globe. We work with top management to assess needs and provide data-driven decision support to capture and build value in a variety of industries and across a full range of organization structures.

We bring deep functional expertise in advanced research and analytics, strategy, operational excellence and trajectory transformation to identify and capture value for our clients. These are the pillars of Cicero Group’s overarching purpose: Help clients create and continuously deliver extraordinary results.

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