Understanding consumer decision-making is the crux of many go-to-market strategies. In this arena the stakes are high and consumer information is limited. One of the ways we help our clients navigate the difficultly and ambiguity of a go-to-market strategy is through conjoint analysis. Conjoint analysis is a sophisticated research technique used to model decision-making and identify unique consumer preferences. Our approach to conjoint blends statistical expertise with strategy consulting to address a range of complex business challenges, such as attribute prioritization, product bundling, price optimization, market share growth, cannibalization, and more.

The customer experience is key to building a brand and a company.  We push our clients to measure the customer experience at the journey level, as opposed to looking only at transactional touchpoints or overall satisfaction. We also rely upon the latest and greatest tools and technologies that capture customer feedback on a real-time basis from multiple channels and integrate survey results, social-media posts, and operational data into comprehensive, role-specific dashboards. We use a variety of analyses to view customer touch points and how they, the customers, interact with our clients. Based on the data we receive and the observations we make, we develop patterns and strategies to improve customer interaction and brand development.

If your organization uses the Qualtrics Experience Management Platform™ we can help your team ask the right questions and ensure you’re maximizing value. We’re proud members of the Qualtrics Partner Network.

A company’s customer base can include a broad range of needs and behaviors, all with a unique set of motivations and influences. Cicero knows how to discover different needs and interests by harnessing the information gathered in quantitative studies, interviews, and focus groups, and using advanced analytics techniques to analyze the naturally segmented market. We help our clients understand their target market, evaluate which customers yield the highest value, and help companies understand what makes a loyal customer and what brings them back for more.

Segmentation enables more relevant, compelling outreach to customers and a more intentional focus on engaging customers most aligned with an organization’s brand, cause, and strategic priorities.

Concept testing and feature optimization is a critical step in evaluating product/service ideas in different stages of their development, or to understand how to reposition and optimize existing products/services.

We combine qualitative and quantitative methods to help clients test early product ideas, full-blown concepts of products/services, or add-on features to existing product/services.

Our qualitative methods can be used to explore perceptions, generate ideas and give directions for fine-tuning product concepts.

Our Quantitative data collection and analysis techniques are used to assess viability and demand, key benefits, message points, and ultimately identify a winning product/service idea.

Word of mouth has long been recognized as an essential market factor, but only recently has it been possible to track it in real-time. We help firms aggregative and digest the massive amounts of brand-relevant data out there requires intense dedication and sophisticated analytic experience to decipher.  We combine traditional research techniques with new age social media extraction and analysis tools to help brands decode these consumer sentiments that are available online and turn them into tangible business initiatives to drive revenue or reduce costs.