A Consumer’s Guide to Interpreting Poll Results A Consumer’s Guide to Interpreting Poll Results Most of us have been asked to participate in a public
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Unlocking data starts in your head Unlocking data starts in your head Michelangelo di Lodovico Buonarroti Simoni, born in 1475, is one of the most
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Prioritizing Customers Prioritizing Customers Who are your most important customers? Most executives would probably be able to provide an answer to that question quickly, but
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Pay Attention to Your Customers Pay Attention to Your Customers All parents of an infant have experienced those nights when the baby won’t fall asleep
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Case Study: Multinational Distribution Company Case Study: Multinational Distribution Company Overview In Fall of 2016, Cicero conducted an extensive strategy project for a multinational distribution
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Ensuring Impact from your Market Research Ensuring Impact from your Market Research Two years ago, one of our financial services clients approached Cicero after having
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