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This is our center for sharing knowledge, research, and thought leadership. Cicero® Group publishes data-driven industry insights to help drive success and improve efficiency in a fast-paced and challenging marketplace.

Breaking Down Silos: Why Data Integration is the Key to CMO Success in a Digital-First World

CICERO PERSPECTIVE Breaking Down Silos: Why Data Integration is the Key to CMO Success in a Digital-First World What to consider Integrating data across

Strategy & Transformation

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How AI Impacts Each of McKinsey’s 7-S Framework Elements

CICERO PERSPECTIVE How AI Impacts Each of McKinsey's 7-S Framework Elements What to consider By: Niko Zona Within business strategy, McKinsey’s 7-S Framework remains

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Navigating Cultural Operational Dynamics through Change Management

CICERO PERSPECTIVE Navigating Cultural Operational Dynamics through Change Management What to consider Change is inevitable in any organization, but successfully navigating through change requires

Operational Excellence

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Advanced Customer Insights through Behavioral Segmentation

CICERO PERSPECTIVE Advanced Customer Insights through Behavioral Segmentation What to consider Traditional methods of customer segmentation, based on demographics or psychographics, often fall short

Customer Insights & Analytics

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Cicero President and CFO, Lawrence Cowan Honored for Executive Excellence

CICERO PERSPECTIVE Cicero President and CFO, Lawrence Cowan Honored for Executive Excellence What to consider We are thrilled to announce that Cicero President and

Accolades

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Latest Insights

Breaking Down Silos: Why Data Integration is the Key to CMO Success in a Digital-First World

How AI Impacts Each of McKinsey’s 7-S Framework Elements

Navigating Cultural Operational Dynamics through Change Management

Advanced Customer Insights through Behavioral Segmentation

Cicero President and CFO, Lawrence Cowan Honored for Executive Excellence

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