WHITE PAPER

Conducting Research
During Crisis

Read the White Paper

Conducting research during crisis requires thoughtful design, skilled execution, and comprehensive data analysis.

Given the sudden and severe onset of the COVID-19 pandemic and its resultant economic fallout, and the uncertain timing and nature of a potential recovery, companies of all stripes are evaluating their operations and finding it necessary to either more fully justify or cut in-flight initiatives.

Companies that push forward with research during these challenging events will earn the advantage of maintaining business momentum and continuing to make decisions based on a current understanding of customers.

Our Customer Insights & Analytics practice analyzed what we’ve seen in prior periods of crisis and developed preliminary steps to consider when tailoring your market research.

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