Virtually every institution of higher education has captured a veritable wealth of data regarding their students across the lifespan, from prospects through alumni. But thanks to a range of issues ranging from data being housed in different systems that do not connect well, to ineffective tools for data mining, to insufficient awareness of data availability, to lack of how data can or should be used, most institutions do not come close to harnessing the power of the data they possess in its capacity to improve student outcomes. Cicero works with institutions to assess their utilization of data and provides simple, institution-specific recommendations that aid them in fully realizing the power of the data they have captured.