Cracking the Code of Effective Transformation

Cracking the Code of Effective Transformation

It’s no secret that the social sector is becoming increasingly competitive. There are an unprecedented number of nonprofits—a whopping 1.5 million in the U.S. alone —and donors are becoming more demanding of them. These trends pose significant threats to nonprofits: organizations that are unable to attract donors or satisfy their needs will watch as funders take their dollars elsewhere. There is a solution. In simplest terms, “segmentation” involves breaking a bigger group into smaller groups. In business, it usually means dividing a customer pool into mutually exclusive “segments” based on their habits or preferences.

In this timely white paper, Cicero Group explores a recent project with Church World Service and how segmentation benefited their outreach efforts.

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Jason Richards

Principal


Jason provides a wealth of knowledge in developing sales and business development strategies for Cicero Group’s largest clients. His expertise also includes process improvement, supply chain management, customer analytics and lifecycle management, risk management among others. Prior to joining Cicero Group, Jason served as the Director of Business Development at Steelcase and then sPower as well as the Vice President of Pacific Pure Energy Capital.

Chad Berbert

Principal


Chad has expertise in serving the needs of international, public sector, technology, and healthcare clients of Cicero Group. He previously served as a U.S. Diplomat, working on trade, security, and economic development initiatives. He is a Lauder Fellow at the University of Pennsylvania and serves on the Board of Trustees for the Utah Council for Citizen Diplomacy.