…in a user-friendly database that allows the company to constantly track its progress. Additionally, when a significant complaint arises, an automated process is in place to immediately notify the client…
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…Cicero Group did concept testing for a series of toys (dolls, doll furniture, doll clothing, pogo sticks and other toys) to determine the market acceptance, price points, competing interests, and…
Telecommunications Company Telecommunications Company The Cicero Group partnered with a telecommunications company to further its profitability, increase customer satisfaction, and optimize its advertising and communications campaign. Cicero’s analysis of customer…
…moved toward implementation of a state health benefit exchange. Cicero leveraged its unique capacity to utilize secondary, qualitative, and quantitative research to help develop a strategy for this complex implementation…
Real Estate Investment Management Firm Real Estate Investment Management Firm On behalf of a global real estate investment management division, Cicero succinctly defined the firm’s market offering through positioning statements…
…and post-secondary centers of education with scholastic research and marketing capabilities. Additionally, Cicero confirmed this feasibility using online surveys, focus groups, and in-depth interviews with school districts, educators, and community…
Pharmaceutical Company 1 Pharmaceutical Company 1 Upon acquiring a fast-dissolving formulation of a dopamine receptor antagonist, this pharmaceutical company wanted to understand physician demands surrounding gastroesophageal reflux disease (GERD), how…
…existing company and industry data, telephone and online surveys, in-person meetings, and interviews with current customers to develop a feasibility test (channels cost/profit-reasonable for the company to pursue) for growth…
Oil and Gas Company Oil and Gas Company A national oil and gas company partnered with Cicero Group to develop market entry strategies into four completely new markets. To develop…
Non-Profit Online Higher Education Provider Non-Profit Online Higher Education Provider Cicero’s client, a non-profit higher educational institution, was converting leads at a rate relatively high for it’s industry. Still, the…