Research Instruments and Methodology
The research will consist of both primary and secondary analysis. The primary data will be developed through the ‘Recession Stress Test’ survey sent out to nearly 17,000 key business decision makers across the United States representing companies with annual revenues ranging from $10M to over $1B, across a wide range of industries. In addition, the intent is to conduct in-depth interviews with those who volunteer in order to obtain deeper detail on critical topics. Secondary research on economic and business trends and responses will also be used as part of the analysis and reporting.
The survey will be launched on October 29th, 2019 and will remain open to participants until mid-November 2019. Following the analysis of the survey and report development, key findings will be shared with all survey participants, with broader implications provided to other media outlets.