Which Conjoint? Which Conjoint? Conjoint analysis is a research-based, statistical technique that helps companies get to the heart of their current and potential customers’ decision-making
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Change Management and Data-Driven Process Mapping Change Management and Data-Driven Process Mapping One thing all businesses face on an ongoing basis, independent of industry and
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My Experience Managing Millennials Managing Millennials Why should you care about the way millennials think and act in the workforce? Well, because they are increasingly your
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Completing a Successful Merger Completing a Successful Merger Completing a successful merger is no small task. We sat down with Tyler Hansen, an Associate at
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Saying What your Strategy Is: Objective Saying What your Strategy Is: Objective This is the first in a three-part strategy series called “Saying what your
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A Primer on S-Curves (and How to Jump Them) A Primer on S-Curves S-Curve Theory has been used to model either the success of a
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Olympic Strategy: The Need for Channel Diversification in a Changing Broadcasting Landscape Olympic Strategy: The Need for Channel Diversification in a Changing Broadcasting Landscape The
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How Big Data Will Elect the Next President How Big Data Will Elect the Next President In recent election cycles, some observers have been prone
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How Should You Spend Your Advertising Budget During an Election Year? How Should You Spend Your Advertising Budget During an Election Year? As Election Day
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Client Interview: Major Ops Transformation Client Interview: Major Ops Transformation One of our clients, a major technology corporation, recently completed large-scale transformation initiative, where they
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